Things To Consider
If you choose to sell via an online auction, there are a few things to consider, in order to get the best value for your items.
Auctions run for 14 days tend to achieve the best results. Shorter auctions run the risk of not being noticed, and longer ones run the risk of people losing interests.
Auctions without sufficient marketing behind them bring the smallest returns. It’s usually worth not skimping on the advertising. Expect to pay $200 for every $5,000 that the auction will bring.
Select an auction site with a decent number of existing buyers. If an auction is run by a site that offers very low listing fees, but has very few buyers, you will not get good returns on your items.
Reserves discourage bidding considerably. There is a temptation when doing an auction to ask for a reserve on an item. However, items with reserves tend to do much worse than items without them, as people do not engage at early pricing levels with the item and are effectively ‘bidding against the seller’. If you need a high reserve on an item, consider simply selling it via a different method if you can.
On Site auctions generally do much better than auctions in warehouses. If you have to move everything to a warehouse you will be spending time, effort and money to reduce the value of your items. If you have the option, an on site auction is almost always a better choice.